Sports Marketing

Seeks to provide students with a basic knowledge of the field of educational research through study and practical exploration of the techniques of research. A critical analysis of the different types of research and the various methods of acceptable styles for reporting data.

Students will be required to conduct an effective needs assessment and apply the data to develop and implement appropriate programs to meet the needs of the public. Students should also be capable of conducting effective evaluation using statistical applications.

General terminal course for graduate students enrolled in a professional educational research coverning elementary and advanced statistical methods.

Evaluation of problems relating to programming of equipment and facilities; visits to and evaluation of surrounding facilities.

Evaluation of sport and marketing, including applications of mainstream marketing which include a historical overview of sport marketing, collegiate and professional sporting events, commercial and public organizations, sporting goods, and the sport enterprise.

Research and discussion of critical questions in physical education and sport management; topics to be studied will vary according to the concern of seminar students.

The course is designed to assist students in understanding the aims, objectives, principles, policies, procedures, and requirements in regard to legal issues for a successful career as a Sport Administrator. Ethics from a legal standpoint will be extensively researched and discussed. Graduate students will be required to research specific legal issue cases and apply them to practical situations.

The course is designed to assist students in understanding the aims, objectives, principles, policies, procedures, and requirements for a successful career as a sport administrator. Ethical issues as they pertain to the management and organization of athletics will be discussed extensively. Graduate students will be required to research specific athletic management objectives and apply them to practical situations.

Topics include current nutrition issues in Physical Education and Sport Management. Special emphasis will be placed on nutrient needs of athletes.

Topics include personality, aggression, attitudes, competition stress, social facilitation, and small group research as related to athletes and individuals involved in sport. Graduate students will be required to research specific sport psychology objectives and apply them to practical situations.

This course is an intensive exploration of selected topics in Physical Education. and significance of the subject treated. May be repeated for credit more than once with a different topic. Prerequisites: SPM 510, SPM 511, and SPM 512.

This course is a supervised research project in an area applicable to the field of study and agreed upon by the student and major advisor. Prerequisites: SPM 510, SPM 511, SPM 512

This course includes on-the-job learning in a sport management setting. Field experience involving supervised contact with sport administrators. Fifteen contact hours per semester hour credit is required (270 total contact hours). Prerequisite: completion of all requirements of the program: G.P.A. of 3.0, and consent of instructor. (Repeatable)

An oral and written examination to assess the candidate's overall knowledge of course work pursued in the graduate program, and his/her ability to apply this knowledge to designated sets of circumstances. Prerequisite: Satisfactory completion of all other requirements for degree in the Graduate Sport Management Program. A grade of P (pass) or F (fail) will be issued for this course.