COM-550: Social Media Management

This course explores the strategic role of social media in organizational communication, brand management, and audience engagement. Students will gain hands-on experience with social media planning, content creation, platform analytics, and campaign management across major platforms and emerging tools. Emphasis is placed on aligning social media strategies with organizational goals, analyzing engagement metrics, adapting to platform algorithms, and managing online communities. Students will also examine ethical considerations and develop the skills needed to lead effective and data-driven social media initiatives in both corporate and nonprofit settings. Prerequisites: Admission to a graduate program or permission of the instructor.