This course explores the role of artificial intelligence (AI) in transforming strategic communication practices, equipping students with the skills to leverage AI tools for data analysis, content creation, audience targeting, and campaign optimization. Students will examine how AI technologies can enhance communication strategies and improve decision-making processes. Students will learn to incorporate AI into their communication workflows, developing innovative solutions for engaging audiences and measuring the effectiveness of communication efforts in a digital landscape. The course will also address ethical considerations surrounding the use of AI in communication.
COM-562: Artificial Intelligence for Communication Strategies
Program