COM-339: Crisis Communication

This course will focus on key elements of crisis and issues management, including theoretical approaches and applications, as well as crisis management and communication strategies. Students will examine factors that constitute a crisis and explore how businesses communicate with external and internal audiences before, during, and after crises. Emphasis will be placed on evaluating message effectiveness and the role of social media. Leadership, transparency, and social responsibility will also be considered. Prerequisite: ENG 112 or WRI 118