This course explores the essential role of social media, digital content, and artificial intelligence (AI) in achieving organizational goals. Topics include creating content for multiple platforms, utilizing AI tools for content personalization and audience targeting, measuring success, and analyzing the digital media environment. Students will become familiar with a range of digital media tools, including AI-powered platforms, discuss their applications, and explore the ethical and practical implications of AI in digital communication.
COM-564: AI and Digital Communication for Content Creation
Program