This course is a hands-on experience for students who want to learn the process of how to create an innovation-based new venture. Students will work to develop the essential parts of a business model including: opportunity recognition, feasibility analysis, cost structure, revenue models, competitive positioning, and team-building. Students will write a business plan and develop presentations to pitch their new business idea. Prerequisites: BUS 231 and an additional 12 hours of business courses.
BUS-406: New Venture Creation
Program