This course will explore compelling case studies of both corporate and small business crises occurring over the last decade. Students will examine factors that constitute a crisis, explore how businesses communicate with external and internal audiences, and learn to evaluate message effectiveness. Within the framework of this course, the role of leadership, transparency, and social responsibility will be considered, and how social media has changed the communications dynamic. Prerequisite: ENG 112 or WRI 118 or permission of the instructor.
BUS-340: Crisis Management and Communication
Program